The way people discover and buy is changing.
Search, recommendations, and catalogs were built for a different era. They need to be reimagined.
We're entering the age of AI-native commerce. Customers research with ChatGPT before they visit your site. Shopping agents browse, compare, and purchase on their behalf. Conversations are replacing clicks.
75% of consumers now expect personalized experiences. OpenAI, Perplexity, and Google are building agents that will fundamentally change how people shop online.
Yet most companies are still optimizing landing pages built for 2015.
The post-click experience is broken.
Companies spend billions driving traffic to sites that don't understand intent. The journey is getting smarter. The destination isn't. Every company needs to think about how their discovery, search, and recommendations will work in a world where AI mediates every interaction.
Kinect is building for this future.
We're rethinking how people discover and buy — starting with the understanding layer.
A small team in San Francisco with deep experience in AI and engineering at top technology companies.