Industry Reading
The shift is well-documented
We didn't invent this trend. McKinsey, Stripe, Google, and Shopify are all saying the same thing. Here's what they're publishing — and why it matters for your brand.
McKinsey & Company
October 2025
McKinsey forecasts $3–5 trillion in AI-influenced commerce by 2030. This is the market we’re building for — brands that invest in agentic commerce infrastructure now will capture outsized value as AI-assisted shopping goes mainstream.
Read the full articleStripe
September 2025
The payment rails for AI-native commerce are live. Checkout now happens inside the conversation — no redirects. Brands need to be there with the right product data when the agent decides to recommend.
Read the full articleJanuary 2026
Google’s CEO keynoting the world’s biggest retail conference to announce an AI commerce protocol is a signal that can’t be ignored. UCP is open, which means brands can integrate — but the protocol is complex. That’s where Kinect comes in.
Read the full articleShopify
December 2025
Shopify is making multi-platform distribution table stakes for its merchants. For enterprise brands not on Shopify — or who need deeper control over how their products are recommended — Kinect provides the same capability with full brand control.
Read the full articleOpenAI
September 2025
OpenAI launched native checkout inside ChatGPT — 50 million shopping queries a day, now with a buy button. Etsy’s stock jumped 16% on the announcement. This is the moment shopping moved inside the conversation, and brands that aren’t there are invisible.
Read the full articleReady to be where your customers are?
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